ROLEX Boutique by Baron & Leeds in South Coast Plaza is an international attraction and must-see destination in Southern California. This retail marvel redefined the meaning of a luxury shopping experience, with stunning selection, personal multilingual service, and upscale amenities.


The Rolex Boutique in South Coast Plaza, which was the first Rolex boutique to open in the United States, has redefined and elevated the luxury shopping experience to new heights. The boutique is dedicated entirely to the exquisite World of Rolex, has been generating worldwide interest and offers an extraordinary and memorable selection of Rolex timepieces, presented by a professional, multi-lingual staff.

The 2,100 square foot boutique offers a dazzling and varied selection of Rolex watches, including an extraordinary presentation of gold and platinum Rolex Oyster Perpetual and Rolex Cellini timepieces. The Rolex Oyster Perpetual is the most recognized and easily recognizable of luxury watches.

Rolex Boutique at South Coast Plaza continues the tradition and legacy of the Rolex name that has been the pre-eminent symbol of perfection, performance, and prestige for more than a century. Every Rolex is a symphony of precision: watchmakers, designers, gem-setters, and chemists all contribute their coveted know-how and artistry.

At the Rolex Boutique by Baron & Leeds at South Coast Plaza store you can buy in confidence from Rolex trained professionals. You will find the latest Rolex model releases. The boutique features rare gem stone styled GMT, Daytona, and other jeweled Rolex watches as well as the newest member of the Rolex family, the Sky-Dweller.

The South Coast Plaza shopper is guaranteed to enjoy a remarkable product presentation that is unparalleled in the traditional world of retail. Product demonstration and sales support is performed in private luxury, and staff is available to educate the next generation of watch aficionados about the heritage, culture, and manufacture of Rolex timepieces.

The distinctly personal touch that creates each magnificent watch is matched with courteous and informed customer service. Rolex continues to expand its long history of achievement and innovation, and invites you to experience firsthand the leading name in luxury wristwatches.



Baron & Leeds was founded in 2002, by partners Terry Weiner and David Baron. Terry Weiner is President and CEO of Leeds & Son Fine Jewelers in Palm Desert, California and is considered one of the most innovative and respected leaders in the jewelry industry. Mr. Weiner has been an Official Rolex Jeweler since 1982. David Baron, Chairman of the Board, is a founder of the law firm SBEMP Attorneys in Palm Springs, CA. Mr. Baron is a multifaceted entrepreneur active in commercial development and involved in many philanthropic activities.



Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programs.

Rolex Boutique By Baron & Leeds – Your Official Rolex Jeweler.